Business Case Studies - Quality Cake Company

Business Case Studies

Below are a few case studies of businesses like you, who we’ve worked with across the West Midlands, to make amazing cakes and balloons for their events and celebrations.

There are hundreds of things you could do with cake to celebrate in your business and it can often be overwhelming and difficult to know where to start.

Tip: if you’re looking for ideas, read our blog post on corporate cakes and balloons to give you some ideas.

We can help you to create amazing ideas for your celebration or event, simply from your brand colours and logo.

Contact us today to discuss your event or celebration and how we can help.


Harry Skelton – Champion Jockey 20/21

The team that managed Harry Skelton and his horse racing team, asked us, at short notice, to create a show-stopping cake to celebrate Harry’s excellent season and becoming Champion Jockey for the 2020/21 season.

We were delighted to create this four-tier stunner in his sponsor’s colours and made it look like a racecourse. And of course, finished with a topper of the Champion trophy.

“Thank you again for doing such a brilliant job with the cake – and for picking this up at such short notice. Everyone in the yard absolutely loved it. It’s been cake breakfasts all week! I know where to come next time we need a giant cake!”


NEFF – Celebrating 50 Years

We worked with the team at Neff to help them celebrate their birthday over four days at a large NEC event.

“Working with the team at The Quality Cake company was really easy and straightforward. We had looked on their website to get some ideas and had our own mood board with our ideas. We had the added complexity that we needed 4 cakes exactly the same so we could have a birthday party every day. Samples and ideas were shared and some bespoke elements were added. The cakes were delivered to us in perfect condition and they were delicious and enjoyed by everyone. The cake was delicious and really chocolatey and everyone was really impressed. Thank you so much.


corporate birthday celebration cake - Tamworth west midlands

The Marketing Pod – 5th Birthday

The Marketing Pod commissioned us to create a cake for their 5th year of trading. The main requirement was ensuring it matched their branding and included staff photos.

Inspired by The Marketing Pod’s website and logo, we designed a cake to wow. Bringing The Pod’s grass-themed branding to the bottom tier of the cake and framing each staff member in a gold frame.

Subtle branding elements were also included, in this case, we added an edible printed ribbon. We finished the cake on a tiered board to elevate the cake and add extra colour.

Jodie and the team at The Marketing Pod were delighted with their show-stopper cake and enjoyed the chocolate and vanilla sponge. Jodie commented: “The cake is fabulous, and we can’t wait to order more!”


large novelty corporate cake skip rubble - tamworth west midlands

Reconomy – 25th Anniversary

Waste disposal company, Reconomy, asked us to create a large novelty cake and cupcakes to celebrate their 25th anniversary.

We took on the challenge of making a scale replica of one of Reconomy’s skips out of cake. The finished skip-shaped cake included an air-brushed logo on the side and was filled with edible ‘rubble’. We added hundreds of cupcakes with printed edible logo toppers, making them ideal for employees to take away and were delivered across multiple sites.


XPO corporate logo cupcakes - Tamworth west midlands

XPO – Client Win

XPO, a large haulage company based in Tamworth, asked us to produce 500 vanilla cupcakes to celebrate winning a new contract. The cupcakes were given out to employees in their canteen and they asked for XPO in large letter balloons, which added to the impact for all employees to celebrate.


corporate logo cupcakes- Tamworth west midlands

Open Study College – New office opening

Open Study College recently opened a new office as the business outgrew its last location. Head of Marketing, Sadie, asked us to help them celebrate this occasion with hundreds of our tasty vanilla cupcakes with matching pink swirl buttercream and their logo printed on the top.

Sadie said – “thanks so much for the cupcakes! They are amazing and went down a treat. We will definitely be coming back to you guys for more cake-related items in the future.”


corporate Allpack new office building novelty cake cutting

Allpack – New building opening

Allpack, a large packaging supplier in the West Midlands, opened a new facility in 2021 and wanted to celebrate this with a cake. They asked us to create a to-scale representation of their new building made from cake. We loved creating this cake with layers of vanilla sponge with jam & buttercream.

“All I can say is WOW!!! Absolutely incredible cake, thank you ? and it tasted 100% delicious – all been eaten already! All the staff here were absolutely amazed. Honestly, it was exactly what we wanted and more! It really brought the wow factor to the event and we just want to say a huge thank you to all your team for the effort put in.”




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