Quality Cake Company Unveils a Terrifyingly Realistic Pennywise Novelty Cake
Quality Cake Company, renowned for its show-stopping sculpted cakes, has truly outdone itself with its latest creation – a life-sized, spooktacular Pennywise cake inspired by Stephen King’s IT.



Commissioned by a local Tamworth resident for her husband’s surprise 60th birthday, this large-scale masterpiece was designed to serve over 50 guests. The terrifyingly tasty creation captures every chilling detail of Pennywise the Dancing Clown in edible form. Beneath the horror lies layers of soft vanilla sponge, filled with jam and buttercream, coated in rich ganache, and sculpted with modelling chocolate to bring the menacing grin and haunting eyes to life.
“We love creating sculpted cakes – we’ve done everything from houses and cars to beloved characters,” said Angela Malin, Director and Sculpted Cake Specialist at Quality Cake Company. “But this one has definitely been our scariest (and sweetest) challenge yet!”
The cake didn’t just impress the birthday guests – the customer left a glowing 5-star review, praising the attention to detail, craftsmanship, and “wow factor” that made the celebration unforgettable.
The Pennywise cake perfectly showcases Quality Cake Company’s artistry, creativity, and technical skill in edible design – proving that cakes can be both delicious and terrifying.
This spooky showpiece also comes on the heels of exciting news: Quality Cake Company has been named a Regional Finalist in The Wedding Industry Awards 2026, further cementing their reputation as one of the Midlands’ leading cake design studios.


