Cake Information - Quality Cake Company

Cake Information

You wouldn’t think it, but there are a lot of questions we usually ask and get asked when ordering a cake.

We’ve tried to cover it all on this page.

How to order a cake

It’s always best to check availability – we get booked quickly and don’t like to let people down.

For Celebration & Birthday cakes we usually have availability about 1-2 weeks in advance, but in the Summer it can be 3-4 weeks, so check with us first.

For Wedding Cakes, we advise booking at least 3 months in advance, although 6-12 months is preferred as popular dates in the Summer fill up fast.

We sometimes have last-minute availability for some of our Signature cakes, so get in touch to see if we can do anything.

As standard our cakes are quoted and made in our classic vanilla flavour.

However, you can always opt for something different such as chocolate caramel, toffee or red velvet.

We also offer vegan and gluten-friendly options, so there is something for everyone.

It’s always good to have an idea of the size of the cake that you need i.e. the number of portions or people the cake is to serve.

As a guide, an 8″ round cake will serve around 15 people.

If you have a larger celebration, then you might need to consider more than one tier. Also, if you want a large wow-factor cake and you’re worried about wastage, don’t worry as we can always replace one of the cake tiers with a dummy or fake tiers to get the wow factor still.

Pro tip:

Here’s the fun part! Choosing the design.

We have thousands of cakes on our website for inspiration – this is a great place to start to get some ideas.

We have cakes split by age, theme and lots of guides on our blog too.

Don’t forget these are custom cakes and can be personalised to you/your recipient. It’s up to you! Have fun and let us be creative too!

Did you know we have everything you need for your celebration including balloons, partyware and more!

We stock a huge range of balloons and partyware including:

  • candles
  • badges
  • banners
  • personalised sashes
  • balloons
  • decorations
  • & more

We also hire out cake and cupcake stands should you need them.

If you want to go ahead, we ask for full payment to book your order. You would need to make payment by one of the following options:

  • In-Store – 28-30 Atherstone Street, Fazeley, Tamworth, B78 3RF
  • Over the phone by card: 01827 281 069
  • Bank Transfer
  • Via online payment

A cake is not booked in our diary until it has been paid for. We cannot save dates or guarantee we won’t take other orders for your date. Therefore, we advise you to contact us if you’d like to arrange payment and secure your booking.

Frequently Asked Questions

Do you deliver?

The majority of our cakes and balloons are collected from our shop in Fazeley. For details on how to find us please click here.

We are able to offer a local delivery service subject to staff availability and a delivery fee. 

Please note, there is a minimum order value of £150.00+ for all deliveries. 


Party and Celebration

For party and celebration cakes and balloons, our maximum delivery distance is 15 miles.

Wedding and Corporate

For wedding and corporate orders, our maximum delivery radius is 30 miles.

If your venue is between 22 and 30 miles there is a minimum order value of £600.00


Cakes are fragile and we do not like to travel long distances with them on bumpy roads.

If your delivery venue is more than 30 miles away, it will be considered on an order-by-order basis and subject to a minimum order value. Please get in touch with us directly for more information.

There is a charge per mile for delivery as well as the time it takes to deliver, so please let us know where you want your cake delivered in order for us to give you a quote.

Unfortunately, we are unable to post cakes or balloons.

How do I place an order?

We do advise that you come to our shop where you can speak to an expert member of our team to best advise you on your cake needs.

Why don’t you have a standard price list?

All of our cakes are individually hand-made to order, each with bespoke finishing touches and customisation, which means we take care to price each order to your specifications.

Do you cater for special dietary requirements?

We can cater for certain special dietary requirements (see more in our Flavours guide), but due to the strict legislation regarding allergens (December 2014 – requiring a separate bakery for allergen/gluten / dairy-free produce) we are unable to offer a guarantee that our cakes can be made with a 100%  Allergen / Gluten / Dairy-free due to the risk of cross-contamination in the bakery and therefore are not labelled as such.

We can, however, use soya butter and gluten-free flour etc. on request but as stated above this can never be guaranteed to be 100% risk-free.

If you have any specific questions regarding Allergens please contact us to discuss your requirements.

What if something goes wrong?

We hope that every Quality Cake Company order is fulfilled to your satisfaction. However, if there is something wrong, please get in touch as soon as possible and we will aim to fix it within reason and subject to capacity and the nature of the problem. Also, please refer to our Terms & Conditions for additional information on cancellation charges.

If you have purchased an item from the shop in Tamworth (not a cake) and you are not fully satisfied, you can return the item, with proof of purchase and we will offer a full refund within 28 days, so long as the item is undamaged, has not been used and you can provide your proof of purchase. (Excludes Boards & Boxes and Personalised items).

What if I change my mind?

If you wish to cancel a cake order, you may do so at any time by providing us with written notice of your wish to cancel the contract.

Where we receive a cancellation notice from you, the following cancellation charges will apply:

  • Under no circumstances will any of the booking fees be returnable;
  • In the case of celebration cakes,
    • if there are less than 3 weeks before the start date of the event then 100% of the total price payable shall become immediately due and payable to the extent that the same has not already been received by us. No monies paid shall be refunded.
    • Where more than 3 weeks’ notice is given, all monies will be refunded, less the booking fee.
  • In the case of wedding cakes,
    • if there are less than 6 weeks before the wedding date then 100% of the total price payable shall become immediately due and payable to the extent that the same has not already been received by us. No monies paid shall be refunded.
    • If notice is given between 6 months and 6 weeks before the wedding, 50% of the total price payable shall become immediately due and payable to the extent that the same has not already been received by us. Where the full balance has already been paid, 50% shall be refunded.
    • If notice is given more than 6 months, all monies will be refunded, less the booking fee.

See full details in our terms and conditions.

Changes to your balloon order

  • To change your order – we need at least 48 hours’ notice, and this may incur additional charges.
  • To postpone your order – we need at least 48 hours’ notice, we can do this free of charge within 12 months of the original event date.
  • To cancel your order – If you no longer require your order, the payment terms stated in our terms and conditions apply and the below terms are applicable:
    • More than 48 hours’ notice – Refunds are at our discretion depending on work carried out to date and retention of your booking fee.
    • Less than 48 hours – Refunds are not possible as we will have assembled your balloon display.
What happens once the cake has been collected?

When you receive your cake, you need to check and sign to say the cake meets the specifications detailed on your order form. If someone else is collecting on your behalf, they must be able to confirm the cake meets the specifications. Once the “Order received” box has been signed or you have verbally accepted your order, the risk in the cake becomes your responsibility. Any repairs or changes required after this point might not be possible and will be charged accordingly.

It is your responsibility to collect your cake at the time and date on your order form. Collections should be during our normal opening hours (unless otherwise agreed). You will not be eligible for any compensation for a missed collection.

Once a cake has been received, we cannot be responsible for any damages that may occur during transit or afterwards.

Please listen to the advice given by staff members. Cakes are fragile and temperature-sensitive. Drive like you have a fragile ornament in your car! See more in our Cake Collection Guide.

What designs can I choose from? I’ve seen a picture online, can you make it?

As every cake we make is bespoke, we do not have a catalogue of designs for you to choose from, however, you can take inspiration from our previous designs (see our extensive Gallery) and together we can come up with something unique, either from your imagination or we’re happy to advise.

We like to use our designs, but we are happy to take inspiration from pictures you have seen of cakes elsewhere. If you email over an image, we would be happy to provide a quote for something similar. 

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